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Media Release

Kindness Rocks Campaign Launches in Tri-Cities

Posted date: February 25, 2020

February 24, 2020

Kindness Rocks Campaign Launches in Tri-Cities

Tri-Cities Region, BC – Kindness Rocks is coming to the Tri-Cities! From February 26th to March 21st, the Tri-Cities Together: Coalition against Racism & Hate, led by S.U.C.C.E.S.S., is spreading awareness on the ongoing need for kindness in our communities to tackle the impact of bigotry, intolerance and discrimination. Throughout the communities of Anmore, Belcarra, Coquitlam, Port Coquitlam and Port Moody, imaginatively painted rocks, with messages of kindness and inclusion, will be found in public spaces, community parks and hiking/running trails.

“Kindness Rocks is exactly the campaign we need in our communities these days,” said S.U.C.C.E.S.S. CEO Queenie Choo. “Promoting intercultural communities, diversity and inclusion alongside creative and artistic works in our public spaces benefits everybody.”

Each rock will have a corresponding message, story or challenge for visitors. Once residents have found a rock, check out the corresponding message on and share the message with your networks. Please feel free to tag S.U.C.C.E.S.S. via “@tricitieslip” on Facebook and on Instagram, or “@tc_lip” on Twitter, with a hashtag of #KindnessRocks.

S.U.C.C.E.S.S. would like to acknowledge our community partners and volunteers who’ve collaborated on this campaign: BC Farhangian Educators’ Association, City of Coquitlam, Coquitlam Continuing Education (Integrate Tri-Cities), Coquitlam Public Library, Coquitlam RCMP, Douglas College, Kinsight, MOSAIC, Port Moody Police, Sneaky Native Art, Spirit of the Children Society, Terry Fox Library, Tri-Cities Friends of Refugees Society, Tri-Cities TV, as well as individual stakeholders, artists and families who shared their talents, and most importantly, those who’ve shared and made public their personal stories and experiences about past issues facing discrimination.

This campaign is also made possible with support from the Province of British Columbia’s Multiculturalism Division.

For details about the Kindness Rocks campaign, please visit

About Tri-Cities Together: Coalition against Racism & Hate
Tri-Cities Together is a network of community stakeholders committed to building inclusive communities where residents have an increased sense of belonging and safety through collaboration and capacity building. Established in 2001, Tri-Cities Together is part of the BC Provincial Government’s Organizing against Racism & Hate (OARH) program, and is designed with an intent to create civic partnerships, develop projects which promote multiculturalism, address racism and strengthen intercultural communities.

About S.U.C.C.E.S.S.
Established in 1973, S.U.C.C.E.S.S. is one of the largest not-for-profit social service agencies in Canada. It provides comprehensive services in settlement, language training, employment, family and youth counselling, business and economic development, seniors care, housing and community development. For more details, please visit



Abigail Cameron
Manager, Tri-Cities Local Immigration Partnership
Tel: 604-468-6001
[email protected]